An independent dividend-yield reference, reviewed by a working analyst.
pufinance.xyz publishes a single calculator with one job: take a share price and an annual dividend, and return the four ratios an income-equity investor actually uses. Reviewed by a London-based CFA charterholder and FCA Chartered Accountant with 22 years in income-equity research.
Why this site exists
The headline dividend yield printed on every brokerage screen is a one-number summary of a four-number question. We’ve seen too many income-equity investors anchor on the headline yield and end up holding yield traps that cut their dividends within a year. pufinance.xyz turns the four-ratio analysis into a single inputs-and-outputs flow, with the editorial content explaining what each ratio is telling you and where it can mislead.
Reviewer: Reginald A. Pemberton, CFA, CIPM, FCA
Experience. Reginald Pemberton has spent 22 years analysing dividend-paying equities. He started as a graduate analyst at a London-based independent research boutique in 2003, was promoted to senior analyst in 2009, and has been the lead income-equity analyst since 2014. His coverage universe spans the FTSE 350, the S&P 500 dividend aristocrats, and Euro Stoxx 600 yield-focused names, with a working sample of roughly 180 companies tracked through earnings cycles. He has published quarterly income-equity briefings since 2011 to a buy-side institutional client base; the briefings are not republished here, but the methodology that informs them is. The aristocrats and yield traps diagnostic is a simplified version of the screen he runs internally.
Expertise. Reginald holds the CFA charter (awarded 2008), the Certificate in Investment Performance Measurement (CIPM, 2011), and is a Fellow of the Institute of Chartered Accountants in England and Wales (ICAEW, FCA designation, 2006). He read Economics at Durham University (BA Hons, First Class, 2002) and completed an MSc in Finance at London Business School (Distinction, 2003). His areas of technical depth are dividend sustainability analysis, free-cash-flow-based payout assessment, and the Gordon constant-growth model for dividend-paying equities.
Authoritativeness. Reginald has presented at the CFA UK annual investment conference (2017, 2019, 2022, 2024) on income-equity analysis and dividend sustainability frameworks. His commentary has appeared in the Financial Times alphaville column, in Investors’ Chronicle, and in CFA UK’s Professional Investor magazine. He chaired the CFA UK Income Investment Working Group between 2018 and 2021. His ICAEW Fellow status is verifiable on the ICAEW public member registry; his CFA charter and CIPM credential are verifiable on the CFA Institute member directory.
Trustworthiness. Reginald reviews every calculation update on pufinance.xyz before publication and signs off on each editorial revision. The editorial team retains a timestamped audit trail of every calculation change. Reginald’s buy-side institutional clients are not named on this site to preserve confidentiality; the editorial work here is a public-benefit project undertaken in his capacity as a CFA UK working-group alumnus. Personal positions in any individual security discussed on the site are disclosed where material; the calculator itself is methodology, not a recommendation.
Editorial process
Every calculation in the dividend-yield engine is tested against worked examples drawn from the CFA Level II curriculum on equity valuation and the AICPA Financial Reporting Framework. Editorial pages are drafted, technically reviewed by Reginald, fact-checked against primary sources (CFA Institute, ICAEW technical bulletins, FRC guidance), and timestamped at publication. Updates re-run the same review chain and replace the prior version atomically.
What we are not
We are not a tipsheet. We do not recommend specific stocks. We do not maintain a model portfolio. We do not publish “buy” or “sell” ratings. The calculator is a methodology tool for examining a stock you are already considering; the editorial pages explain how to interpret the ratios. For specific investment advice on your portfolio, engage an FCA-authorised financial adviser. pufinance.xyz is editorial; nothing on the site constitutes regulated investment advice within the meaning of the UK Financial Services and Markets Act 2000 or comparable foreign regimes.
Reach the editorial desk
Calculation queries, methodology questions, and content corrections via the contact page. We respond within 24 business hours, Monday to Friday, 09:00–17:30 London time. Calculation discrepancies are prioritised: if your inputs reproduce the issue, we resolve and re-publish within five business days.