Privacy Policy

Effective Date: 20 October 2025

This Privacy Policy describes how Pu Finance (“PuFinance.xyz,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit or interact with the website https://www.pufinance.xyz/ (the “Site”).

We are committed to helping you make smart financial decisions regarding your rental tech and we extend that commitment to protecting your privacy.

1. Information We Collect

We collect information from you in a few different ways:

A. Personal Information You Provide

This is information you voluntarily give us when interacting with the site:

  • Communication Data: When you sign up for our email newsletter, subscribe to updates, or submit a contact form, we collect your Email Address and your Name.
  • User Content Data: When you leave a comment on a blog post or submit a project photo, we collect the content of your comment/submission and your display name (or email address, which is not publicly visible).

B. Automatically Collected Information (Tracking Data)

When you access the Site, our servers and third-party services automatically collect certain data:

  • Log Data: Information that your browser sends, such as your computer’s Internet Protocol (IP) address, browser type, operating system, the pages of our Site you visit, the time and date of your visit, and the time spent on those pages.
  • Usage Data: Details about your browsing actions, traffic patterns, and site usage. We use this data to understand which DIY projects are most popular and how users navigate the content.
  • Cookies: Small data files stored on your device. We use cookies to “remember” your preferences, analyze trends, and administer the website. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent (see Section 4).

2. How We Use Your Information

We use the information we collect for the following purposes:

  1. To Provide and Maintain the Site: Ensuring the website functions correctly and delivering content efficiently.
  2. To Personalize Your Experience: Understanding which smart home categories you read most to tailor future content (e.g., more lighting hacks).
  3. To Send Communications: Sending you newsletters, updates, or responding to your inquiries and comments.
  4. For Security and Fraud Prevention: Protecting the integrity of the site and preventing unauthorized access or spam.
  5. To Monitor and Analyze Usage: Using analytics (like Google Analytics) to measure performance and improve the efficiency of our advice (e.g., analyzing conversion rates on affiliate links to judge project value).

3. Disclosure of Your Information

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties except in the following limited circumstances:

  • Third-Party Service Providers: We share necessary data with vendors who assist us in operating our Site, conducting our business, or serving our users (e.g., email service providers, website hosting, analytics platforms). These parties are obligated to keep your information confidential.
  • Affiliate Marketing Partners: As detailed in our Terms and Conditions, we use affiliate links. When you click an affiliate link, a third-party partner may place a cookie on your device to track the purchase and assign us a commission. We do not share your name or email with them; they only receive the necessary tracking data (e.g., IP address, time stamp) to attribute the sale.
  • Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court order).

4. Cookies and Tracking Technologies

We utilize technologies such as cookies, web beacons, and pixels. You have the option to accept or decline cookies.

  • Acceptance: By continuing to use the Site, you consent to our use of cookies and tracking technologies.
  • Refusal: You can set your web browser to refuse cookies or to alert you when cookies are being sent. If you disable cookies, some parts of the Site may not function properly, such as the comment section or affiliate link tracking.

5. Security of Data

The security of your data is important to us. While we strive to use commercially acceptable means to protect your Personal Data, remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot guarantee its absolute security.

6. Your Data Protection Rights (GDPR & CCPA)

Depending on your location, you may have the following rights regarding your Personal Data:

  • The right to access: You have the right to request copies of your Personal Data.
  • The right to rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
  • The right to erasure: You have the right to request that we delete your Personal Data, under certain conditions.
  • The right to object to processing: You have the right to object to our processing of your Personal Data, under certain conditions.
  • The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise any of these rights, please contact us using the information in Section 8.

7. Children’s Privacy

Our Service is not directed to anyone under the age of 18 (“Children”). We do not knowingly collect personally identifiable information from anyone under 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Email: Contact@pufinance.xyz